Latest Published Essay
gen z does not trust social media as much as people think
We hear a version of this from clients: "Gen Z trusts social media too much." The evidence supports the anxiety behind the sentence, not the sentence itself. Pew's 2024 teen work gives the intensity side: nearly half of teens are online "almost constantly." Gallup/UNICEF's 2021 15-24 study gives the trust split: young people rely on social media for information but are least likely to trust social platforms a lot for accurate information. Reuters' 2025 Digital News Report puts younger news habits inside the social/video shift while still finding that people check uncertain information against trusted news brands and official sources.
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the next survey trust problem is agentic respondents
I do not want to turn synthetic data into a scandal word. I use generated respondents differently than I use real people. They help me do the rough work before launch: pressure-test logic, walk through weird edge cases, and catch the prompt that reads clearly to me but not to a respondent.
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A Good Summit
This week I spent time in Boulder talking, learning, and thinking about AI, leadership, and community.
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Part 7: How I Built The Analysis Lane Behind This Project
Without getting too deep into details, we found the shape that held up was this. Keep acquisition separate from analysis, keep one stored source of truth, and make every later chart, quote packet, and category read trace back to that source.