Latest Published Essay
the next survey trust problem is agentic respondents
I do not want to turn synthetic data into a scandal word. I use generated respondents differently than I use real people. They help me do the rough work before launch: pressure-test logic, walk through weird edge cases, and catch the prompt that reads clearly to me but not to a respondent.
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A Good Summit
This week I spent time in Boulder talking, learning, and thinking about AI, leadership, and community.
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Part 7: How I Built The Analysis Lane Behind This Project
Without getting too deep into details, we found the shape that held up was this. Keep acquisition separate from analysis, keep one stored source of truth, and make every later chart, quote packet, and category read trace back to that source.
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Part 6: What Looking Back With X Taught Me About A Campaign I Already Knew
I would hand this version to someone who wanted the whole story in one sitting.