Latest Published Essay
Part 6: What Looking Back With X Taught Me About A Campaign I Already Knew
I would hand this version to someone who wanted the whole story in one sitting.
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Part 5: The Deep Read: Attention, Narrative Tremors, And What The Math Adds
The clearest finding is where the attention goes once criticism enters the frame: criticism carries much more attention than its raw post count would suggest.
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Part 4: The Surface Findings From 50,000 He Gets Us Posts
The simplest honest surface read is straightforward: on X, He Gets Us behaves less like a calm always-on brand channel and more like a recurring event-triggered argument surface.
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Part 3: Building The He Gets Us Dataset Without Burning More Money
He Gets Us was the obvious choice on fit. I already knew the campaign from the survey side, and a careful X pull should show me something the survey file could not.